Ajtesh leads Befynd with a clear vision — to create spirits defined by intent, balance, and quiet confidence. With a focus on craftsmanship and brand clarity, he shapes every aspect of Befynd to deliver a consistently refined experience.

Prerna brings structure and discipline to the foundation of Befynd. Her approach combines precision with foresight, ensuring the brand grows with stability, efficiency, and long-term strength.

Shikhar drives the reach and presence of Befynd in the market. With a sharp understanding of distribution and consumer behavior, he ensures the brand connects seamlessly across channels while maintaining its premium positioning.

Praveen works closely with distributors, super stockists, and institutional partners to create sustainable business opportunities for the brand.
His leadership supports Befynd Spirits’ vision of establishing a strong and progressive presence in the Indian beverage industry.